• 61% agreed they were more likely to remember a brand after seeing advertising in magazines as well as TV (PPA Magonomics 2012)
  • 52% have a magazine repertoire …wider than before they owned a tablet  (PPA TAP report 2012)
  • Magazines drive web search more than any other medium. More than internet advertising and twice that of social media (BIGinsight Media Behaviors & Influence Survey, 12/11)