“BAUER WOMEN ARE POWER WOMEN”
60 PER CENT OF BAUER AUSTRALIA’S MANAGEMENT TEAM ARE WOMEN
To mark International Women’s Day, Bauer Media Group global publisher, Yvonne Bauer today called for stronger support for women in management positions. Bauer Media Group’s people policy, she said, is firmly grounded on principles of equality, and has proved to be very successful: “Women in top jobs do fantastic work here,” she added. “They make a decisive contribution to the success of our international media company.”
“Equality for our people means that there are no barriers to progression within Bauer.” Any member of staff – whether male or female – with the right ambition has an equal opportunity to pursue a career at Bauer, she ventured. And the figures back this up. The proportion of female managers working for Bauer Media Group worldwide is 43 per cent. In Australia the figure jumps to 60%. Bauer Media is a great place for women who want a career where they make their own decisions and make things happen.
Strong Women at the Top
On a global level 53 per cent of Bauer Media Group’s editorial management positions are occupied by women. In Australia the figure is 65 per cent which includes consumer editorial staff working across print and digital, as well as our female publishers and editorial staff in Bauer Custom Media and Bauer Trader Media.
As well as being well represented and highly competent in the editorial department, Bauer women are successful across a broad range of skills including finance, advertising, marketing, retail sales, communications, human resources, digital, operations, distribution, circulation, business support, production, research, events and many more fields. At the same time Bauer’s senior women occupy an important position as role models and mentors to their younger female colleagues.
Many of our female staff are also actively involved in community groups and women’s networks where they are often asked to speak on issues that are important to women. Last but not least, Bauer women assume social responsibility roles on behalf of the company for charitable organisations, government initiatives and humanitarian projects.
“We think women” – Bauer is on top when it comes to targeting women
In Australia, Bauer’s magazines reach over 90 per cent of women in the country over the year as a whole. The portfolio includes strong brands such as The Weekly, Woman’s Day, OK!, TV Week, CLEO, Dolly, Cosmopolitan, Harper’s Bazaar, House & Garden, Gourmet Traveller, ELLE and Real Living. Our extensive media offering for women is rounded off by successful brand extensions across digital, social media, mobile, licensed products and events.
Please join us this International Women’s Day, Saturday 8th March, 2014, as we celebrate the achievements of the 1106 women who work for Bauer Media, Australia. May we continue to generate many more female success stories both here and across the globe. At Bauer Media, we think women, we know women and we support women.
As part of this year’s celebration of International Women’s Day, some of our editorial team have taken the opportunity to reflect upon some of the issues facing women within our community; to ensure the future for women across Australia is equal, safe, healthy and rewarding.